Walee Technologies is a global MarTech and FinTech group headquartered in Islamabad, Pakistan, that provides technology-driven solutions for the creator economy, media, and finance sectors. Founded in 2019, it has grown from a data science-focused startup into a diversified enterprise with a presence in the MENA region.
Recent Major Development (February 2026)
- PSL Franchise Ownership: On February 9, 2026, Walee Technologies made headlines by acquiring the Multan Sultans franchise for a record-breaking PKR 2.45 billion, the highest price in Pakistan Super League (PSL) history.
- Rebranding to Rawalpindi: Immediately following the acquisition, Walee announced that the team would be rebranded and represent Rawalpindi starting from PSL Season 11.
Core Business Areas
- MarTech & Influencer Marketing: Walee operates a leading platform (AskWalee) that connects over 100,000 influencers with brands for data-driven campaigns.
- FinTech (Hakeem): Through its Hakeem app, Walee provides Shariah-compliant nano-financing and digital financial services aimed at the unbanked population.
- Social Commerce & Listening: The company offers tools for social media listening, digital service centres, and affiliate marketing to help brands optimize ROI.
- Digital Rights: Walee has previously secured digital and live-streaming rights for major events like PSL 9 and 10.
Key Facts
- CEO: Muhammad Ahsan Tahir.
- Funding: Raised $2.7 million in seed funding in 2021 from Z2C Limited.
- Collaborations: Established the Walee-NUST Center of Excellence for AI-driven social and digital media technologies.
- Global Footprint: Operates in Pakistan (Islamabad, Karachi, Lahore), Dubai, and Riyadh